{"id":6458,"date":"2019-10-21T12:22:43","date_gmt":"2019-10-21T10:22:43","guid":{"rendered":"https:\/\/shop.peterhinssen.com\/product\/the-phoenix-and-the-unicorn\/"},"modified":"2025-10-27T17:18:18","modified_gmt":"2025-10-27T16:18:18","slug":"the-phoenix-and-the-unicorn","status":"publish","type":"product","link":"https:\/\/shop.peterhinssen.com\/fr\/produit\/the-phoenix-and-the-unicorn\/","title":{"rendered":"The Phoenix and The Unicorn"},"content":{"rendered":"<p>This is a book about the Phoenix, about those companies that \u2013 just like the mythical bird \u2013 are able to rethink themselves in cycles: time and time again they rise from the ashes of the old, and come out stronger than ever before. They are the Walmarts, the Volvos, the Disneys, the Apples, the Microsofts, the Ping Ans, the Assa Abloys and AT&amp;Ts of this world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unicorns have many aspects. Well, two actually. One shows a mythical horse-like creature with a great big spiraling horn on its head and, oh yes, magical powers.<\/p>\n","protected":false},"featured_media":6717,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[225,226,227],"product_tag":[],"class_list":["post-6458","product","type-product","status-publish","has-post-thumbnail","product_cat-livre-fr","product_cat-management-fr","product_cat-peter-hinssen-fr","first","instock","featured","taxable","shipping-taxable","purchasable","product-type-variable","has-default-attributes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Phoenix and The Unicorn - Peter Hinssen Books<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shop.peterhinssen.com\/fr\/produit\/the-phoenix-and-the-unicorn\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Phoenix and The Unicorn - Peter Hinssen Books\" \/>\n<meta property=\"og:description\" content=\"Unicorns have many aspects. 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