Organizations have to go beyond ‘aligning business and IT’. They have to ‘fuse’ business and IT. Fusion will allow companies to focus on technology-enabled innovation, instead of just on the commodity-saving potential of technology. Fusion will allow a new type of IT organization, that will evolve from an ‘executional technology function’ towards a ‘proactive strategic innovation function’. Fusion will allow companies to focus on maximizing value from technology innovation.