The Phoenix and The Unicorn
Unicorns have many aspects. Well, two actually. One shows a mythical horse-like creature with a great big spiraling horn on its head and, oh yes, magical powers.
This is a book about the Phoenix, about those companies that – just like the mythical bird – are able to rethink themselves in cycles: time and time again they rise from the ashes of the old, and come out stronger than ever before. They are the Walmarts, the Volvos, the Disneys, the Apples, the Microsofts, the Ping Ans, the Assa Abloys and AT&Ts of this world.
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